Our Story

We are a small boutique located in the heart of Old Town Marblehead, Massachusetts. Since 2013 we have been carrying a variety of brands such as Lilly Pulitzer, Sail to Sable, Oliphant, enewton, Colby Davis, Gretchen Scott, MerSea, Hatley, Smith & Quinn, Frances Valentine and many more. Here at Seaside Allure we are so thankful to our customers, new and old for shopping locally and supporting small businesses. We look forward to bringing new trends and quality products to the North Shore every season.

Thank you so much for supporting us and for shopping small.

With sincere gratitude,

Heather Cressy Dalton &  the fabulous Seaside Allure Staff

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