“Shhh, it’s our Soft Opening! And we are bringing the Vibes to Marblehead!”

“Shhh, it’s our Soft Opening! And we are bringing the Vibes to Marblehead!”


Hi Friends! It’s here! We can’t believe we are opening! SSA “aka” Seaside Allure, just got a baby facelift and we, Ali and Lisa, can’t wait to have you visit the shop! This has certainly been a crazy month trying to turn things around in prep to open but we are slowly transitioning the store into a shopping experience that you’ll love! We are calling this a soft open because we don’t quite have all our inventory in yet - we are still adding some special features (hint; it’s a Bom Drop) and building out our home and gifting section. So please bare with us while we bring in all the things your hearts could desire!

We aren’t just the new owners; but we are women and moms in this community that are hoping to give you a great shopping experience that is fun, chill and a no judgement zone. Picture this: a fusion of coastal chic and modern glam that’ll have you snapping pics for the ’Gram faster than you can say “seaside slay.”

And speaking of slay, get ready to up your wardrobe game because SSA is now the go-to spot for the hottest, must-have brands and even some of our best kept secret emerging brands that will be must haves in your closet. We have handpicked a selection that’s basically your fashion wish-list come to life. From cozy sweaters to glam evening ‘fits and all the fun accessories to mix it up or gift to your bestie, this boutique is about to become your new style BFF. But we want to hear from you too so as you come by daily, weekly or monthly, let us know your feedback! What brands are we missing, what items would you like to see more of or what sizes do you want to ensure we have. Knowing all of you will help us bring the perfect mix to meet all your needs.

But hey, this isn’t just about threads; it’s about creating a vibe. We want SSA to be the spot where you walk in feeling like a local celeb. It’s all about community, inclusivity, and giving every shopper that “I just found the perfect outfit” feeling. Or ensuring you get just the right gift for that special someone!

So, get ready to live your best fashion life because SSA is dropping some serious style bombs. Whether you’re a trendsetter or just want to add a little extra to your wardrobe, this is the place to be. Come join the party—Seaside style is calling, and you won’t want to miss it! 💃✨

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Meet Lisa and Ali! Local moms of Marblehead and marketing mavens, Lisa and Ali are so excited to bring some new energy into the community. Carrying on the torch for Heather, and the successful business that she has built over the last 10 years, is a big feat - but one they are ready to take on, while bringing some new flavor into the store.

So, what does it mean to have new owners? Well, for starters you can expect to see some of your tried and true favorites; from clothing brands like Lilly to fun accessories like Colby Davis and the perfect gift assortment.

Of course, with new comes change - but for us, we hope that you’ll be excited to take this journey with us and we know you are going to love the new brands we welcome into the store. No peeks just yet…you’ll have to come and visit us to find out and see. Stay tuned and follow along for a fun ride.